Wes Keeton CFP®, ChFC®, CLU®, CASL®, CLF®, RICP®

President

Wes Keeton, CFP®, ChFC®, CLU®, CASL®, CLF®, RICP®, a native Texan of the DFW Metroplex, has served the industry for over 15 years in various capacities including financial planner and investment specialist. His passion lies in recruiting and developing high-quality advisors to serve the needs of clients. Driven by these ideals, Keeton branched out and in 2018 started his own firm, The Keeton Group. Keeton currently resides in East Dallas with his wife of 15 years Tracy, daughter Emerson, and two beagles Huck and Scout. When not in the office, Wes enjoys cycling, kettlebells, and plant-based cooking. A proud Longhorn, Keeton holds a BA in History from The University of Texas and FINRA Series 7,9,10, 24, 63, and 66. He is also proud member of the following organizations: FPA, NAIFA, GAMA, SFSP, and WIFS.